WMF Professional is opening up brand new worlds of table culture to its customers. Under the motto "THE NEW EASY", the premium manufacturer has created six cutlery collections offering an unprecedented variety of design options for every ambience. The concept stands for young, uncomplicated and trendy designs, and it appeals to restaurateurs from a wide range of areas: from leisure gastronomy to casual dining, from canteens to catering. The design language of the six collections impressively meets the various challenges of sophisticated table culture. The striking "stonewashed" look adds an extra touch of refinement to a cutlery model and also gives it an impressive vintage appearance.
Exceptional table equipment remains at the top of the wish list of restaurateurs and caterers. And the table arrangements could not be more different: The style at breakfast tables ranges from modern to rustic, while the ambience for celebratory dinners is centred around elegance. Trends such as industrial design or Scandinavian simplicity are also very much in vogue – and can also be individually combined. WMF Professional fulfils this desire for variety and uniqueness in an even more precise way with its 6 new cutlery collections, each of which contains the 13 most important cutlery items. The concept "THE NEW EASY" stands for stylish cutlery items that can be used at any time of day.
The new cutlery offering includes the "SARA" model, which is available not only in Cromargan but also in magnetic chrome steel and in the characteristic stonewashed look. The design combines a traditional round handle shape with clear lines, which means that the model adds a harmonious emphasis to every table arrangement. "EDITA" has a similar classic appearance, thanks in particular to the bevelling along its sides. With "ENIA" and "SCALA", the premium manufacturer brings two eye-catching collections to the table that will fascinate the beholder with their graceful shapes and slim yet surprisingly striking silhouette. The expressive design of the "SOFIA" collection on the other hand, is based on an exciting design language – especially on the bowl of the spoon and the cutting edge of the knife. WMF also meets the demand for cutlery companions on avant-garde table arrangements, as the "ELEA" collection gracefully deviates from the trend with its curved shape.
Press and public relations:
WMF Press Office
c/o Press'n'Relations GmbH
Désirée Müller and Monika Nyendick
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Tel. +49 731 96287-30
Fax +49 731 96287-97
About WMF Professional
WMF Professional as a brand of proHeq GmbH is one of the leading providers of professional equipment for hotels and the catering industry. The key strength of this long-established business unit professional hotel equipment is its innovative, painstakingly crafted and stylish all-in-one solutions covering every aspect of food and drink, from preparation to serving. The extensive product range includes cutlery and glassware, serving and buffet equipment and table decorations in every colour.
For more than 160 years, WMF has been dedicated to achieving the perfect balance of design, functionality and quality. Our employees are passionate about bringing people together, whether at home, on the move or at fine-dining establishments, in order to give them shared moments that are both precious and delicious. All this with products which have outstanding design, perfect functionality and excellent quality to make every culinary experience a real joy.
At the end of 2016, proHeq GmbH became part of the French Groupe SEB consortium. In this context, all B2B brands of the Group were recently brought together under the umbrella "SEB PROFESSIONAL." In addition to Professional Hotel Equipment with the brands WMF Professional and HEPP, the umbrella brand also includes WMF, Schaerer and Wilbur Curtis.