Internorga 2020 – 13th to 17th March, Hamburg Messe, Hall B1.EG, Booth 206
Designed to Perform, the new brand signature of WMF Professional Coffee Machines, combines more than 90 years of engineering skill with the foresight of a highly agile future business roadmap. Now, visitors to Internorga 2020 will have the chance to experience this symbiotic relationship for themselves – as it will be present in every aspect of the Geislingen-based premium manufacturer's showcase. The biggest highlight is set to be MyAppCafé, an autonomous coffee station: the first robot barista to be made in Germany, it is the latest showpiece of a new development partnership that WMF is involved in and marks an important milestone on the company's path towards the future. Visitors to Hamburg Messe will also discover comprehensive, forward-thinking solutions for the coffee business in the form of new packages for mobile payment and the WMF CoffeeConnect telemetry platform. Last but not least, the WMF 1300 S fully automatic machine will be celebrating its launch in Germany.
Comprehensive solution packages with a focus on future requirements are a hallmark of WMF's future business roadmap. While the company's technological ability and coffee expertise enable its customers to benefit from ongoing process improvements and increased sales in their day-to-day business, it is WMF's digital innovations and international service provision that bring investment security and sustainability. Through a new development partnership with German company My App Café GmbH, WMF is demonstrating the huge financial opportunities that cutting-edge robotics and automation concepts can deliver. The partnership is focusing on the fully automatic MyAppCafé product – a revolutionary, robot-controlled coffee service solution that is set to be a feature of train stations, airports, universities, hospitals and shopping centres in the future.
"In the process of developing Germany's first robot barista, we wanted to find a machinery supplier with a range of solutions that represented the very best in reliability and innovative strength. We've found that in WMF – a partner that holds a position of unparalleled strength on the market thanks to its premium quality standards made in Germany and the industry's largest European service network," says Michael Stille, managing director of My App Café GmbH.
"For visitors to Internorga, our robot barista will be an impressive representation of the route we are pursuing as a full-service solution provider for the coffee business. By combining skills in digital and automation aspects with coffee expertise and process stability, we are developing the coffee solutions of the future for our customers – and as a result, we are ensuring that the reliability and investment security inherent in our brand are being delivered in perfect harmony with the digital revolution currently taking place. We're inviting every Internorga visitor to discover the future of coffee for themselves at the WMFbooth , and enjoy a delicious cup of coffee prepared by our robot barista," adds Marten van der Mei, Vice President Professional Coffee Machines D-A-CH at WMF Group.
Customer journey 4.0 – The new WMF payment platform
Customers have come to expect cashless payment options in today's shopping experiences. Now, the new WMF payment platform provides a comprehensive solution for companies that have an eye on the future and want innovative customer touchpoints to be a feature of their coffee businesses. The platform not only accommodates the preferred payment method, but also offers a whole range of accompanying functions (such as personalised beverage options) in order to adapt fully to the customer's wishes. A flexible framework makes it easy to incorporate both payment provider concepts that are widely known on the market and customer-specific solutions or apps. WMF's new digital platform even features the ability to display individual payment processes in the form of a paper or app-based voucher. Not only that, but it can also be used to control and monitor the ordering and payment concepts built into autonomous coffee stations – like the new MyAppCafé.
The new WMF 1300 S fully automatic machine will take centre stage in the machine innovations that WMF is showcasing at Internorga. With a recommended daily capacity of up to 120 cups on average, and up to three optionally lockable hoppers, this speciality machine provides a reliable choice wherever coffee is on offer. The high-performance milk systems ensure that the quality of the beverages remains consistently high, whether they use cold milk, hot milk or hot milk foam. The machine is enhanced by features including a design concept that provides efficient access for servicing, plus an integrated cup stop for ensuring that cups, mugs and glasses are positioned in exactly the right place. Rounding everything off are the options to customise the colour of the machine housing and set up a link to the WMF CoffeeConnect telemetry solution.
You can find images on our media portal http://press-n-relations.amid-pr.com (search term "WMF_coffee_machines-Internorga2020").
WMF Group GmbH
Senior Manager Global Brand & Communications
GBU Professional Coffee Machines
Eberhardstraße 35 – 73312 Geislingen, Germany
Tel.: +49 73 31 25 8589
EGold@wmf.com - www.wmf.com
Press and public relations:
c/o Press'n'Relations GmbH
Magirusstraße 33 – 89077 Ulm, Germany
Tel.: +49 731 96287-30
About the WMF Group
For over 160 years, WMF has been dedicated to achieving the perfect balance of design, functionality and quality. The company, based in southern Germany, is a global market leader in the Professional Coffee Machines (PCM) sector. With the aim of being the first choice worldwide for professional coffee solutions, the "made in Germany" quality seal combines premium products and innovative strength with peak performance and reliability.
At the core of the WMF PCM solutions portfolio is a clear message: Designed to Perform. The business unit from Geislingen an der Steige has just the right concept for every business model in the coffee sector – from high-performance fully automatic machines for coffee specialities and filter machines right through to fully automatic portafilters and innovative digitalisation concepts. Moreover, national and international customers alike benefit from high-quality consulting and service, based on the largest in-house service organisation for professional coffee machines in Europe. Regular training courses in the WMF training centres ensure that this expertise is continuously passed on to the entire global WMF service network.
At the end of 2016, WMF Group became part of the French Groupe SEB consortium. In this context, all B2B brands of the Group were recently brought together under the umbrella "SEB PROFESSIONAL". In addition to WMF PCM, the umbrella brand also includes Schaerer and Wilbur Curtis coffee machines as well as the business division Professional Hotel Equipment with the brands WMF Professional and HEPP.