In February 2007 three experienced PR professionals met in Barcelona: Peter Rennison from PRPR in the UK, Uwe Pagel from Press’n’Relations in Germany, Austria, Switzerland and Hervé Delemarre from Actual PR in France. Their Goal was to set up a new European PR Group that would offer innovative, focused and cost-effective PR solutions on a regional, national or international stage.
The result: the BarcelonaProject.
Individual, pragmatic and solution oriented
The BarcelonaProject delivers practical results-focused solutions to real PR challenges. Our approach is firmly customer oriented. We tailor activity to address national differences in the media and chose the right ways to communicate with the press so that we always get the best levels of attention for our clients. We can do this because the BarcelonaProject is not a PR multinational, it is a group of specialists that know how communication works – whether in the UK, German speaking countries, France or in other European markets.
The PR agencies that make up the BarcelonaProject work hand in hand. In most cases, one partner takes the lead co-ordinating role for Europe, while the others take direct responsibility for on the ground activity in their national markets. The common goal is to secure maximum presence and coverage in the European media. And our activities are absolutely scalable. At any time, additional partners from other European countries can be introduced. So the BarcelonaProject has one face to our clients for the whole of Europe but provides local contacts for every country. Our clients are only required to brief one agency and have a single point of contact; the BarcelonaProject then takes care of all activities across Europe.
The BarcelonaProject PR agencies are specialists in information technology and other hi-tech products and services. This enables us to understand your business, technologies and markets as well as if we were part of your company! Our second focus is the growing area of voluntary climate protection and we already support the new ClimatePartner initiative throughout the world.
Our Target Groups
The BarcelonaProject targets European companies that want to communicate more international as well as companies from USA or Asia that want to enter European markets. We are able to support start ups and growing technology companies as well as large IT providers.